The book will guide you through the journey to make your business customer focussed, and realise the potential you have to make your retail business a success. If you are a seasoned retailer or you are just starting out, This book will help youMoreThe book will guide you through the journey to make your business customer focussed, and realise the potential you have to make your retail business a success. If you are a seasoned retailer or you are just starting out, This book will help you master the basics in retail and set you up to compete with the larger retailers.